January is a traditionally slow month for restaurants. Contact The Data Hotline today for one-to-one help with these audiences and more.As uncertainty still permeates the air across that nation and restaurants are still finding ways to recover from the major blow from Covid, digital marketing has become essential for the food and hospitality industry. This is an ideal audience to target in January-with many customers planning to save money in the New Year. These consumers want a good bargain-deep discounts, coupons, and special offers call their name when the holidays end. Winter activities might include purchasing snowboarding gear, booking a trip to the Alps, or even buying a new set of snowshoes. Winter Activity EnthusiastsĪccording to that 2017 Statistic Brain survey, “Do more exciting things,” can be on your customer’s New Year’s resolution list this year. From closet containers to storage bins, organizers believe all things have their place-and we believe you can target them effectively! 4. Getting organized is another popular New Year’s resolution for customers. These purchases can include everything from healthy meals to gym memberships, workout clothing, and more. Target households with past-purchase spend on diet and fitness after the holiday season. New Year's Diet & Fitness Resolutions: Seasonal Shoppers Don’t miss the opportunity to target this highly coveted audience in January. Weight loss always sits atop New Year's resolutions lists-these buyers start the year off shopping for exercise equipment, weight-loss supplements, and health foods. Our Data Hotline team can help surface these opportunities, or show you a potential way to cut a data segment to expose new and relevant customers during this time of year.Ĭheck out these five New Year’s audiences to help execute your next New Year’s resolution campaign. “There’s loads of potential room for missed opportunities in this space each year for businesses to make some valuable-and potentially quick-sales.” “These audiences need the assistance of potential products to help them reach their New Year’s goals,” he said. “There are a lot of opportunities for marketers to connect with the right consumers in the New Year, with audiences on resolution-setting frenzies,” said Josh Harris, Director of Partner Solutions for Oracle Data Cloud. local ad spending projected to hit $151.2B in 2018-a 5.2 percent increase over $140.9B in 2017-now is not the time to guess which targeting strategy is most effective. So if your campaign includes targeting New Year’s audiences, consider that the competition for customer attention is fiercer than ever in 2018. From personal fitness to after-holiday bargain shopping, January marks the time of year when customers set specific goals-and will spend what it takes to achieve them.Īccording to a 2017 Statistic Brain survey, 41 percent of Americans usually make New Year’s resolutions, and of those promises, 58.4 percent stayed in effect throughout January.Īdvertisers frequently use this time of year to target customers needing products to help them on their newfound journey.įor example, Samsung’s January 2017 campaign targeted New Year’s audiences interested in working out, while Spotify’s campaign focuses on 2018 goals based on their user’s digital music profiles.
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